5 Experiential Marketing Hacks to Wow Your Audience and Skyrocket Your Brand

Have you been to experiential marketing activations before? Aren’t they just a scream and a half? Not only are they super fun to go to, but they are also super fun (and incredibly rewarding) to host for your business or brand.

So maybe you’re in charge of your marketing, or you want to really boost brand awareness for a client of yours – let me tell you, we have all the secrets and hacks to creating an experiential marketing event that will blow your mind. 🤯

1. Create Clear Goals With Experiential Marketing

Alright, let's get down to business. Before you jump into the fun world of experiential marketing, you need to know what you're aiming for. 

So ask yourself, do you want to boost brand awareness, collect customer data, or maybe just throw the most unforgettable event of the year? Setting clear goals is like having a GPS for your marketing strategy. It keeps you on track and ensures you don't get lost in the glitz and glamour of it all. So, yes, make your mother proud… grab a pen and paper and jot down those objectives. 

2. Harness The Top Benefits of Experiential Marketing 

Now that we've set our goals, let's talk about why experiential marketing is the bee's knees. First off, it creates memorable experiences that stick with customers longer than a catchy jingle. Imagine your brand being the highlight of someone's day—that's the magic of experiential marketing. So when you create your experiential marketing strategy, make sure it hits all 5 of these benefits: 

1. 😁 Building trust with personalized experiences
2. 🤩 Boosting loyalty with value-added services
3. 🥰 Gaining a competitive edge by capturing more customers
4. 😎 Expanding customer base through higher retention
5. 😃 Increasing brand awareness via word-of-mouth

3. Let The Power Of Photo Booths Do Their Thing! 

Enter the humble photo booth, the unsung hero of experiential marketing. Photo booths aren't just for weddings and birthday parties anymore—they're powerful tools for brand engagement. They draw people in with the promise of fun and instant gratification (who doesn't love a good selfie?). But more than that, they keep customers engaged, create shareable content, and leave them with a tangible memory of your brand. And with customization options like branded backdrops, custom prints, and high-tech capabilities – they are the technology-driven event solutions you’ve been searching for. 

At Hipstr, our interactive photo booths will make sure your brand will be front and center in every snapshot. Talk about a picture-perfect strategy!

4. Pick One Of The Best Forms Of Experiential Marketing 

Experiential marketing comes in many shapes and sizes, and choosing the right form can make all the difference. At Hipstr we’ve helped hundreds of brands create creative photo booth experiences for their experiential marketing events. These are our top 5 favorite types of experiential marketing, as they are soooo effective! 

1. 💃 Event Marketing: Host a killer event that puts your brand in the spotlight. Think concerts, product launches, or exclusive parties.
2. 👯 Immersive Experiences: Create a fully immersive environment that transports your customers into your brand's world. Virtual reality, anyone?
3. 🛍️ Pop-Up Shops: Set up a temporary shop in a high-traffic area to attract curious customers and create a sense of urgency.
4. 😋 Sampling Campaigns: Who doesn’t love free products or food? Give people a taste of what you offer (literally). Free samples are a surefire way to win hearts and palates.
5. ✨ Brand Activations: Engage customers with interactive activities that highlight your brand's unique features.

Pick one (or a few) that align with your goals, and get ready to wow your audience.

5. Book With A Premier Provider Of Experiential Photo Booths: Hipstr

When it comes to customizable photo experiences, there are a lot of options out there. But when it comes to your brand and your image, you want to go with a photo booth company that has worked in this space before. At Hisptr we work with thousands of brands, big and small, so we know how to create engaging moments. Here are just a few ways we can help with your experiential marketing plan: 

1. 📸 Engaging event technology: With over 6 photo booth types and packages we have a photo booth for any event or location. This also means we have photo booths with advanced technology that leave your audience saying WOW! From 360 photo booths to photo booths that create instantly postable GIFS and boomerangs – we know how to engage with your audience. 
2. ⭐ Bespoke experiences: From creating photo print cards for the NBA to installing outdoor photo booths for Google – we’ve been fortunate enough to grab creativity for brands and run with it. We create custom experiences with each brand we work with. 

If you are ready to take these tips and tricks and implement them with an awwww-mazing experiential experience, we’d love to be part of it. Contact our Hipstr team today to get started.