Case Study: La Marca Prosecco’s Sparkling Success at BeachLife Festival with Hipstr's Brand Activation

Pop the Bubbly: A Festival Success Story! 🥂

What happens when you mix one of the hottest music festivals in Los Angeles with a brand that knows how to bring the party? You get La Marca Prosecco’s epic brand activation at BeachLife Festival 2024! 🎉

La Marca Prosecco, a brand synonymous with elegance and celebration, partnered with Hipstr to elevate its presence at the BeachLife Festival back in May. The goal? To create an unforgettable brand experience that would resonate with festival-goers and leave a lasting impression. 

Through a blend of innovative technology and strategic engagement, Hipstr delivered a brand activation that not only captured the essence of La Marca but also drove remarkable social interactions and online engagement. "Cheers to that!" 🍾

The Challenge: Standing Out in a Sea of Selfies 🤳

BeachLife Festival, one of the most anticipated music events in Los Angeles, attracts a diverse crowd of music lovers and lifestyle enthusiasts. For La Marca Prosecco, this presented a prime opportunity to connect with a broad audience, but the challenge was how to stand out in a sea of brands that would amplify La Marca’s presence both at the festival and online.

The message was clear: create a booth that was not just Insta-worthy but Insta-legendary. 🏆 How do you do that? With a booth as stylish as the bubbles in a bottle of La Marca, of course!

The Hipstr Solution: Where Bubbles Meet Tech 🍾

Hipstr crafted a bespoke brand activation tailored to La Marca’s sophisticated and vibrant image. The activation featured a custom-designed photo booth that embodied the brand’s aesthetic, offering attendees a chance to capture their festival moments with a touch of La Marca’s sparkle. 

Attendees struck a pose in front of the camera (and some might’ve even busted out their best Beyoncé moves), and voilà — a perfect snap ready to be shared with the world. And because we’re living in 2024, the booth was packed with all the social sharing bells and whistles. You could SMS the pic to yourself, throw it on Insta, or send it straight to your mom with just a tap. 📲

But the magic didn’t end there. Our photo booth also featured email sharing, because who doesn’t want a reminder of their fabulous day right in their inbox? This activation wasn’t just about taking pics; it was about creating memories, making connections, and showing off your festival vibes to all your followers. 🌟

The Sparkling Results ✨

Now, let’s talk numbers — because they’re as impressive as La Marca’s bubbles:

• Total Interactions: 1,072 (Yup, we’re talking a lot of happy festival-goers!)
• Photos Captured: 265 (That’s 265 chances to perfect your pose! 💃)
• Social Shares: 33 (Facebook: 2, Instagram: 30, Twitter: 1—Instagram was clearly loving it! 📸)
• Downloads: 74 (Because you need to save that fire photo for #TBT, right? 🔥)
• SMS Sent: 283 (Perfect for texting your besties to brag!)
• Share Page Opens: 365 (Because checking out your own photo never gets old. 😉)
• Emails Sent: 52 (We love a good email reminder!)

From endless selfies to non-stop sharing, La Marca’s activation was a hit, lighting up social media with festival fun. Attendees couldn’t wait to show off their La Marca moment, proving that when it comes to sparkling celebrations, nobody does it better.

Conclusion: A Recipe for Bubbly Success 🎉

Hipstr’s collaboration with La Marca Prosecco at the BeachLife Festival is a prime example of how strategic brand activation can drive both in-person engagement and online amplification. By seamlessly blending La Marca’s brand identity with Hipstr’s innovative technology, the activation not only stood out among the festival's numerous attractions but also created a ripple effect of brand exposure across social media.

This isn’t just a case study—it’s a highlight reel of how to crush it at a major festival. Hipstr’s partnership with La Marca Prosecco is proof that when you mix creativity, tech, and a little bubbly, magic happens. 🍾✨

Whether you’re planning a brand activation or just looking to make your next event unforgettable, Hipstr’s got you covered. We know how to turn a good time into a legendary one—just ask the folks at BeachLife Festival!

Ready to create your own festival moment? Hit us up and let’s chat about how Hipstr can bring your brand to life. Think glitter, glamour, and a whole lot of fun—we’re ready when you are! 😉