Click, Share, Succeed: The Power of Photo Booths in Brand Activation

Whether you want to boost brand awareness or put a spotlight on a new product – brand activations are a great way to drive consumer engagement. Get ready to dive into the ultimate guide on how to activate your brand using a photo booth strategy for maximum business exposure.  

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✨Decoding Brand Activation: Turbocharge Your Brand! ✨

So what is a brand activation? While billboards and ads do their thing, they're missing that real-time connection customers crave. Brand activation steps in with immersive experiences that lets brands engage directly with their target audience. It's all about creating memorable interactions that boost brand love, loyalty, and sales!

And what is experiential marketing? Experiential marketing is becoming the most popular form of brand activation. It focuses on creating a lasting impression with hands-on interactions directly with that brand, its offerings or product line, and the brand's core values.  

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🙌The Triple Threat: Unveiling the Keys to Rockstar Brand Activation 🙌

As more and more businesses and companies are jumping on the brand activation party train, it’s important that your activation knocks it out of the park. Brand activations should include a well-planned-out strategy. At Hipstr, our photo booths have been the heart of many brand activations, so we’ve seen what makes them successful. Here are 3 must-have elements of any brand activation. 

1. 🙋 Make It Personal: Brands can get a bad reputation for being unauthentic and disconnected from their customers. So take advantage of real people being in front of your brand by showing them how personal your brand is. Show your brand story and let customers connect with you. 
2. 😁 See, Touch, Feel: In the world of digital marketing, a brand activation offers something that feels like gold: interaction with your product or brand. So ensure your customers at your activation can see, touch, and feel your product or branding for themselves. 
3. 📸 Include a Branding Activity: Interaction is what makes a brand activation so unique. It’s paramount that you book an activity or experience that customers can participate in. We’ll show you how a photo booth rental accomplishes this seamlessly. 

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💯 A Photo Booth Activation For True Brand Success 💯

You’ve probably seen a photo booth at your cousin's wedding, the last corporate event you went to, or even the hip bar down the street. But the modern photo booth experience is now being harnessed as the quintessential brand activation tool. That’s because photo booths have gotten a major face-lift, been injected with technology, and have become fully customizable. At Hipstr, we offer over 6 photo booth packages to help elevate your activation. Here are just a few ways one of our booths creates total engagement and event success at a brand activation event. 

1. 🥳 Integrated Branding: Thanks to technology a green screen isn’t just for your favorite superhero movie anymore. With custom backdrops, borders, and overlays – your business’ logo, name, and hashtag can be integrated into your photo booth and photos.  
2. 🪅 Social Analytics: Thanks to the powers of data collection and supercharged analytics, you can track just how well your activation is going. Harness the powers of social media with photo booths that allow your customers to instantly post, like, and share photos, GIFS, and slow-motion videos. Always set your activation goals ahead of time, so you can monitor key performance indicators (KPIs) during and after the campaign.
3. ✅ Size Matters: Depending on the goal of your activation and what you want featured at your event, you’ll want to decide what size photo booth you should go with. Space can also be limited at the venue, so keep that in mind as well. Hipstr provides 360 photo booths, open-air photo booths, glam photo booths, and more so you have the right photo booth for your event’s vibe. 

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🫰 A Snap Above The Rest🫰

If you’re ready to take your brand activation from a solid 8 to a clear 10, adding a photo booth is the way to go. Our team at Hipstr has not only been a part of the fun of a photo booth at an activation, but we’ve helped plan the strategy as well. So contact our team today to see which photo booth is right for you. Or if our team can create a custom photo booth experience for your next event where branding is everything and brand exposure is a must.