Creating an Experiential Marketing Strategy with Hipstr Photo Booths

Experiential marketing is becoming one of those buzzwords that business owners and brands nationally can’t stop talking about. That’s because an experiential marketing strategy can be a game-changer for a brand… when executed correctly. How powerful you ask? 

According to Persuasion Nation, 91% of consumers who take part in a brand experience are likelier to buy the product or service. 40% go on to even report feeling more brand loyalty.

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So yes, this is your sign 🪧to create brand engagement with a killer experiential marketing strategy. Let me walk you through how you can own it like a boss! ‍

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What Is Experiential Marketing? 🤯‍

Experiential marketing is all about creating unforgettable moments for your customers. It's not just about showing off your brand—it's about getting people to dive in and interact with it. Think of it as hands-on fun where customers actively participate in events or activities that are immersive, interactive, and engage all their senses. The goal? To give them a blast while experiencing your product and leave them thinking, "Wow!"
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Your Secret To Success: Photo Booths 📸‍

When planning your event or experiential experience consider that there are many ways you can create it. Yes, it could be an event, but it could also be a virtual reality experience, a pop-up event, or even street teams interacting with your target audience. 
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The main thing you want to focus on is ensuring you are creating an activity or a space for your audience to interact with you and the brand. Nothing is more immersive or checks the box more than interactive photo experiences. Plus, if technology-driven activations are what you’re searching for, the photo booth offers all that and more. 

1. 😁 Draws People In: People know what photo booths are and that knowledge along with the desire to take photos, instantly attracts people to your brand set-up. 
2. 🤩 Engagement: Photo booths are more than a one-minute activity, they keep people engaged with the brand longer, creating more interest. 
3. 😍 Social Sharing: Don’t worry about having your customers keep track of prints. Photo booths now allow instant sharing to social media, creating instant buzz for your brand. Plus, this user-generated content from your event will show real people with your product. A win-win! 
4. 🤯 Customization: With so many options for customization you can get your photo booth wrapped, create a custom backdrop, and even logo borders on your prints. Your brand will be front and center with a photo booth. 

Creating A Well-Rounded Strategy

With a photo booth as your pillar in your experiential marketing strategy, the rest of the plan really comes down to a few details. Get each one right, and you’ll have a strategy as strong as your taste in good TV shows. 

1. ✅ Objectives: Define clearly what your objectives are for this event. Is it brand awareness? Customer engagement? Data collection? Or all of the above? If it is more than one thing, choose a priority to focus on. 
2. 🙋 Target Audience: Really identify who your target audience is for this event and what they care about. Also, consider where your target audience likes to hang out when choosing a venue or location. 
3. 🏪 Event Selection: Speaking of location, look at spaces that fit your purpose and theme. Once you know your location you can choose which photo booth type is right for you. 

Execution, Implementation, And Experience 

When pre-planning, think about all the small details that will take your experiential experience from a 5 to a 10. And let’s be real, a 10 is more clickable than a 5. 

1. 💥 Theme and Branding: Ensure the photo booth is integrated into your brand seamlessly and doesn’t look out of place. Make it a cohesive space. 
2. 🌟 Props and Backdrops: Select a backdrop that resonates with your target audience and enhances the experience. Props are fun, but consider how you can use your product or brand features as “the props.” This again, just creates better user-generated content where your brand is at the heart of it. 
3. 🥳 Interactive Elements: Incorporate interactive elements like green screens, augmented reality, or make it a 360 photo booth. 
4. 💁 Setup and Logistics: Plan the logistics of setting up and running the photo booth, including equipment and staffing. With Hipstr photo booths we do all the set-up for you and even provide a Hipstr Host to run the photo booth for you. So check that off your list. 
5. 🤩 Engagement Tactics: Use engaging tactics to draw people to the booth like contests or giveaways. 
6. 😎 Data Collection: Don’t forget to collect all that important (and valuable data) that you can use to re-market to your audience. Get email sign-ups and create a hashtag for everyone to use when they post their photos on social media. 
   

Getting The Most Out Of Your Event

As you can see a photo booth can do all the heavy lifting for your experiential marketing strategy. At Hipstr we’ve been a part of hundreds of brand activations and experiential experiences that we’ve created photo booths that flip the bill on what’s needed at such an event. 

1. How does Hipstr integrate advanced technologies like AR and VR into its photo booths?

Our 360 photo booths take a complete slow-motion video as someone holds your product. While our Array photo booth uses 11 high-tech cameras to create GIFs and boomerangs. 

2. What are some examples of successful experiential marketing campaigns using Hipstr photo booths?

We’ve worked with brands large and small. Most recently we put our photo booths in 50 of the IKEA locations nationwide for their Grad Weekend. Parents and grads got to interact with IKEA products while taking GIFS and boomerangs in our photo booths. 

3. How can social media be effectively used to amplify the impact of an experiential marketing event?

I mean, how does it not… the possibilities really are endless. The great thing about the modern photo booth is there are digital prints to share and reshare, like, and love again and again. So during your event and long after it social media is working organically for you. 

If you are ready to implement this game-changing strategy we’ve outlined – contact our team at Hipstr. We’d love to be part of your planning process and blow your mind with how well a photo booth works for experiential marketing.