Hipstr x Welch's: Rosé Your Way to Social Media Success

The Scoop 🍨

When Welch's decided to make a splash in Boston with their "Rosé Your Way Float" mobile event, they knew they needed a partner who could capture the magic and make it go viral. That’s when our social media wizards at Hipstr stepped in to turn this sweet treat tour into a city-wide sensation! 

The Challenge 🎯

Welch's wanted to introduce their Sparkling Rosé-inspired frozen treats for National Rosé Day to the streets of Boston in a way that would get people talking, sharing, and most importantly, tasting! They needed a strategy to:

1. Create buzz around their limited-time menu for National Rosé Day
2. Encourage social media sharing
3. Capture authentic moments of joy and surprise
4. Track the impact of the campaign

The Solution: Hipstr's Social Photographer Package 📷

Hipstr swooped in like the Avengers of social media (if the Avengers were armed with cameras instead of superpowers). Our Social Photographer package was the perfect fit, offering:

• A roaming photographer to capture candid moments (because staged photos are so 2010)
• Custom photo overlay (to make sure everyone knew it was Welch's bringing the party)
• 4 hours of event time (enough to make even Cinderella jealous)
• Instant printing (for those who still believe in the magic of holding memories)
• Social sharing capabilities (because if it's not on the 'gram, did it even happen?)
• Access to an online gallery (for those "I can't believe I wore that" moments later)

The Event: A Rosé-Colored Adventure 🌹🚚

From June 5th to June 9th, the Welch's Rosé Your Way Float truck popped up all over Boston, serving up:

• Welch's Rosé Ice Cream (for the dairy lovers)
• Welch's Rosé Sorbet (for the dairy-free crowd)
• Rosé Float (for those who couldn't decide)
• Popsicles (because sometimes you just need to stick it)

The truck hit up hot spots including:

• Stop & Shop Quincy (for the suburban crowd)
• Government Center (for the after-work party people)
• Rose Kennedy Greenway (ironically perfect location)
• Seaport Summer Market (hello, National Rosé Day!)
• Prudential Center (ending with a bang in the heart of the city)

The Results: Sweeter Than a Rosé Float 📊🎉

Hipstr's strategy proved to be the cherry on top of Welch's sundae. Let's break down the delicious data:

• Total Interactions: 259,654 (that's more than the population of Orlando, FL! 🏰)
• Total Photos Captured: 548 (each worth a thousand words, so that's...a lot of words)
• Emails Sent: 4 (because some people still check their inbox)
• Social Media Shares:
  • Facebook: 13 (for the millennials)
  • X: 3 (for the cool kids)
  • Instagram: 45 (because aesthetic is everything)
• Downloads: 205 (new phone backgrounds, anyone?)
• Airdrop: 5 (for those living in 3023)

But wait, there's more!

• SMS: 552 (texting is not dead, folks)
• Share Page Opens: 601 (curiosity didn't kill the cat, it made it famous)
• Reach: 59,107 (that's like filling Fenway Park 1.5 times! ⚾)
• Impressions: 198,571 (almost as many as a Taylor Swift concert ticket drop 🎤)

The Sweet Conclusion 🍾

Hipstr's partnership with Welch's proved to be a match made in frozen heaven. By combining the irresistible allure of rosé-flavored treats with the power of social media sharing, Welch's was able to create a buzz that spread faster than you can say "brain freeze."

The success of this campaign shows that in the world of marketing, sometimes you need to think outside the pint. By going mobile and bringing the party to the people, Welch's not only showcased their Sparkling Rosé but created an experience that Boston won't soon forget. 

Looking to do the same for your brand? Get in touch with us today to get started planning your next viral moment. With Hipstr behind the lens, it's bound to be picture-perfect. 📸✨